New design, innovative technologies and fast development: Volkswagen sets out to delight customers in China
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However, despite the lengthy design process, the studio did not identify the problems the facade would later cause. After installation, the reflective finish of the metal contributed to an increase in traffic accidents, requiring the steel to be sanded to reduce glare. Designs must eventually occupy space (whether physical or digital) in the real world. For this reason, a design concept must be grounded in research, where you will understand the context in which the design must fit.
How to Design a Book Cover: Guide
Analyze the information collected from user research, discovery, and competitive analysis and clear any doubts with your business stakeholders. This data serves as the basic building blocks of your design concept before moving to the next stage. This includes five EVs from the new ID.UX sub-brand that will celebrate their market debut by 2027. Volkswagen is also introducing electric versions of its ICE models step-by-step and expanding its portfolio in China with new, highly-efficient plug-in hybrids with an electric range of over 100 kilometers. In addition, Volkswagen is complementing the proven MQB and MEB vehicle architectures by adding local platforms in China – for example, through partnerships such as the cooperation with XPENG. Furthermore, Hefei-based Volkswagen China Technology Company (VCTC) is developing the Group’s first electric platform specifically for China.
Design Thinking: Get Started with Prototyping
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This BMW Concept Corrects One of New Car Design's Worst Trends.
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By presenting a comprehensive and succinct concept design definition, it enhances SEO and draws the appropriate audience to the work. In the high-fidelity phase, it’s just more usability, accessibility, and interactivity, plus the addition of a visual aesthetic (sometimes referred to as the surface layer). While it is more of the same in terms of designing and UX testing, it’s less about the basic structure and more about the tiny details. In fact, this is the mockup that developers will use as a guide to actually build the product. Without high-fidelity prototypes (or without any design concepts, in fact), developers will have almost nothing to go on. A technically brilliant design concept creates the objective of the product precisely.
Tips for conducting user and UX research
The next step involves drawing the visual design concept and textual design concept statement. It is ideal for keeping it straightforward so that anyone can understand it. A compelling design concept makes the goal of the product and vision of the company very evident. It not only helps build brands and gain trust but also boosts the growth and sales of the company. Once you’ve etched out initial sketches, it’s time to produce a more intricate representation of your design.
As your conceptual design is basically a thought, UI/UX designers should reduce the gap between abstract perceptions and visual features. Design language explains utilizing design elements intentionally for communicating and inducing meaning. This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. The solutions are implemented within the prototypes and, one by one, they are investigated and then accepted, improved or rejected based on the users’ experiences.
The organization must be able to generate revenues and profits from the solution. The viability lens is essential not only for commercial organizations but also for non-profits. “Implementation involves detailed design, training, tooling, and ramping up. It is a huge amount of effort, so get it right before you expend that effort,” said Eppinger.
Understand your user
Moreover, it gives the design team confidence that their concept is worth investing resources into building. This might sound like nonsense, but visual communication (such as graphic design) requires meaning in order to convey a message. This means that to create an effective design you must have a reliable way of establishing a core, compelling idea early on in each project. This course contains a series of practical exercises that build on one another to create a complete design thinking project. What’s equally important is you can use your work as a case study for your portfolio to showcase your abilities to future employers!
The methodology emphasizes collaboration and a multidisciplinary approach throughout each phase to ensure solutions are innovative and deeply rooted in real human needs and contexts. More than a process, the Head, Heart and Hand framework outlines the different roles that designers must perform to create great results. The Head, Heart, and Hand approach by AIGA (American Institute of Graphic Arts) is a holistic perspective on design. It integrates the intellectual, emotional, and practical aspects of the creative process.
Repeat the process with updates
Finally, you will get all your great ideas on the top right quadrant. Explain the product design and how it solves the problem in an engaging style. Teams can use mood boards to establish an aesthetic style or atmosphere in the early stages of a project.
Join me as I illuminate the steps that give rise to innovative and captivating designs. At this point, you’ve likely chosen a concept to move forward with, and now it’s time to focus more on UX (user experience) rather than user needs. You’ll use color where it concerns usability, and in later stages, you’ll start to make it interactive. A design concept refers to the idea or plan that guides the design decisions being made in a specific project. In order to create a cohesive vision, design concepts ensure that each element in the project reflects the goals and values of a brand, product or service.
With LogRocket, you can understand the scope of the issues affecting your product and prioritize the changes that need to be made. LogRocket simplifies workflows by allowing Engineering, Product, UX, and Design teams to work from the same data as you, eliminating any confusion about what needs to be done. At this stage, the product design concept identifies what the product should do and how users might perceive the functionality and features that add value to their lives.
The Wix website builder offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools–enabling anyone to create and grow online. Stay up-to-date on the latest design trends, since this can help you and your team design products that stand out to users who are in-the-know. If you're looking to design a website from scratch, or simply looking to update your design, design concept is an important idea within web design to understand. Articulating your design concept on paper is a great way to gain stakeholder buy-in.
The trick is not to invest too much time in creating a detailed design at this step. It should be a high-level, low-fidelity sketch and it doesn’t have to align with how the app looks. Volkswagen is expanding its EV offering for new customer groups in China with ID.UX. ID.UX combines proven VW virtues with lifestyle-oriented design DNA. Brand-specific features include a progressive exterior design along with a driver-centric interior featuring an entirely new display and operating concept (HMI) for young customers.
In his master’s class, he taught the students how to take concepts such as fire, wind, water, flight, etc. and transform them into beautiful architecture. Below is an example of a project where I took the noun “flight,” and using the design process created a building representing the concept flight. Design concepts can range from simple sketches to detailed diagrams with descriptive notes.
“Nissan Unveils Four Concept Cars at Beijing Auto Show, Previewing Designs for Chinese Market and Beyond” - Global Village space
“Nissan Unveils Four Concept Cars at Beijing Auto Show, Previewing Designs for Chinese Market and Beyond”.
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Low-fidelity design concepts are the simplest, used for visualizing early-stage ideas. Typically, these come in the form of simple wireframes (i.e. low-detail, low-color, low-interactivity blueprints). Have each concept team member phrase their thoughts in a statement or two.
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